Out-of-Home & Transit Ads: Sharp Shopper
Client
Sharp Shopper, a discount grocery store located in Harrisonburg, Virginia.
Target
Health-conscious Milennial parents with young children.
Task
Create three deliverables centered around a single product sold at Sharp Shopper.
The Big Idea
Like a little treasure hunt
To promote our definition of “Sharp Shopper.” This is someone who values low prices, healthy options, and an ever changing inventory.
Programs
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Team Members
Carrissa Iannucci
Shannon McGrath
Rationale
We chose to highlight Dole “Wiggles” fruit cups. This product is health friendly, wallet friendly, and appealing to children.
The store’s website stated that customers think Sharp Shopper is “like a little treasure hunt,” so we decided to use treasure as our theme.
Our creative approach was playful designs that appeal to both mother and child. By purposefully choosing a product with colorful packaging, we could make visually appetizing ads with “Wiggles” as the centerpiece.
