Digital Interactive Ads: Blue Ridge Foster Love
Client
Blue Ridge Foster Love, a non-profit organization in Dayton, Virginia, which provides essentials to kinship and foster families.
Target
Women between the ages of 35-44, many of whom have children.
Task
To promote Blue Ridge Foster Love’s Amazon Wish Tree through Instagram and Facebook posts. We used a Christmas theme for the deliverables since the project took place during the holiday season.
The Big Idea
#ShowYourWhy
To ask our target audience to add to our conversation with reasons why they donated, not that they donated.
Programs
Adobe Illustrator
Adobe InDesign
Team Members
Carissa Iannucci
Shannon McGrath
Rationale
In asking our audience to share their reasons to donate, we take away any boastful aspect of the act and instead focus on the meaning of the holiday itself; giving.
In asking the audience to contribute to the conversation, we give them the opportunity to post pictures of their children, Christmas memories, or general reasons for holiday cheer.
The creative approach involves simple, yet engaging illustrative designs with visual symbols of Christmas along with written reasons to donate.
